Every morning, millions of Britons start their day with coffee, more than 95 million, to be specific. When you add the folk who prefer a cup of coffee in the afternoon and evening, the number of daily coffee drinkers in the U.K climbs to more than 159 million.
With approximately 54% of the population drinking coffee regularly, now is a great time to join the lucrative coffee industry and sell coffee online. However, many people who dream of starting a coffee-related business feel stifled by the enormous startup costs of opening a coffee shop. Buying equipment, renting premises and hiring employees, all these costs can quickly add up.
This significant investment in opening a bricks-and-mortar coffee shop is dicey. If you have always dreamt of joining the band of successful coffee shop owners, but don’t want to take the unnecessary risk or break the bank, consider starting an online coffee business.
If you have an entrepreneurial spirit and a love for coffee, selling coffee online can be a lucrative and rewarding business – so here is the heads up on how to sell coffee online and make a profit.
HOW TO SELL COFFEE ONLINE
It’s true selling anything from your home can be fun and challenging, whether it is your full-time career, hobby, or to supplement your income. If you want to get started selling from home, but don’t know where to start, follow these instructions to create a coffee business online.
As an online coffee brand, you will have two main types of customers: individual buyers and local businesses. Each customer will have very different needs in a coffee provider, so it is essential to know your target audience before determining what type of product your brand will sell.
While cafes may prefer to buy wholesale and in bulk, a busy restaurant or catering outlets may prefer pre-portioned ground coffee for quick and consistent brewing in a pod. Individual buyers will likely shop for single-serve capsules, especially if they are using coffee as a promotional perk in an office or public facility.
Choosing a niche or particular market for your brand is often the best method for narrowing your customer base. Rather than trying to create an online coffee business that appeals to everyone, you can focus your efforts on one style of business. This strategy will allow you to narrow down your marketing efforts and company branding to your customer base.
From this point, you need to develop your brand image, write a business plan, create a website and e-commerce platform, write the content for your website and publicise your brand on social media. Find new clients to sell to, answer all the queries, offer excellent customer service every time. Oh, and if you’re self-funding, work full time at the same time. Sounds exhausting and that’s because it is.
BARISTA QUALITY DRINKS EVERY TIME
The Vista Piccola coffee machine creates delicious fresh bean to cup coffee drinks. Customers can enjoy barista-quality, creamy latte, espresso, cappuccino, americano and hot chocolate at the push of a button. The drinks can be customised to suit everyone. The Piccola station has a dedicated condiments area and preparation worktop, so no mess and a perfect place to gather to share ideas and promote well-being throughout the workplace.
The CAFÉLAVISTA branded Piccola coffee station promotes the brand and in turn, increases sales. POS marketing materials are included to encourage the use of the coffee station and tell those inside and outside your business premises that you have fantastic coffee.
FIND OUT MORE
Just like any business venture, you need to do the research and check the facts, so why not get in touch, find out the details and be involved in the lucrative coffee market.